To Certify or Not: 6 Questions to Guide Strategic Decision Making

When faced with an opportunity to introduce a new credential or overhaul an existing one, how does your leadership approach the decision-making process? Questions often emerge throughout the multi-layered process. Is there a real need? How does the need vary across stakeholder groups? What type of product (certification, education, assessment-based certificate program, micro-credential, etc.) best fits those needs?

The stakes for this decision are relatively high—choosing the right program will engage stakeholders while the wrong decision can be a costly mistake. Taking a strategic approach to decision-making increases your chance of success, provides a framework for considering all options, and ensures individuals involved are armed with the right information.

The process and questions outlined in this guide provide a strategic decision-making framework.