About Us

We Believe in Credentialing

SeaCrest believes credentialing makes a difference to professionals and the public. Certification programs are dynamic, evolving and changing overtime. Every program, no matter their size, can make a positive impact, but positive change requires action. SeaCrest consultants draw on their wealth of experience, knowledge and commitment to promote action and find opportunities to increase the value of your program to all stakeholders.

Janice Moore

CEO

Janice co-founded SeaCrest Consulting with Cynthia Allen in 2006 to serve as a resource for organizations seeking to build, improve, and grow certification programs. Leveraging 18 years of experience in the certification industry, including her previous role with the Institute of Credentialing Excellence (ICE) and the National Commission for Certifying Agencies (NCCA), she serves as a strategic partner for organizations seeking to develop new credentials, improve existing programs, and achieve accreditation.

After working with clients across dozens of industries to develop their certification programs, Janice firmly believes that accreditation standards are an effective framework for improvement. Her understanding of the application and interpretation of accreditation standards and the workings of the NCCA, ANSI, and ABSNC accrediting processes is evident in the more than 200 successful accreditation applications submitted by SeaCrest.

Janice serves as a strategic planning partner to evaluate and improve clients’ major program areas helping set goals, assess feasibility, develop strong governance foundations, facilitate policy development, and design quality management programs.

In addition to volunteering throughout her community, Janice remains committed to the certification industry through a number of volunteer activities. She often presents at industry conferences (including ICE and ASAE), has participated on numerous ICE committees, and served on the ICE Board of Directors and ICE Accreditation Services Council. An avid fitness enthusiast, Janice’s goal is to continue running a marathon each year while keeping up with her husband, two teenage daughters, and a houseful of pets.

Volunteer Service

  • Accreditation Services Council (2017-2020), Vice Chair
  • ABSNC Portfolio Standards Committee (2019)
  • ICE Board of Directors (2015-2020)
  • ICE Research & Development Fundraising Committee (2014)
  • NCCA Standards Revision TAG (2013), Nominating Committee (2012-2013)
  • ICE Program Committee (2010-2011)
  • ICE Certificate Standards Committee (2008-2009)
  • ICE Marketing and Membership Committee (2009)
  • ICE Bylaws & Rules Committee (2008)

    Speaking Engagements

    • 12 Barriers to Accreditation and How to Break Through Them (2019 ICE Exchange)
    • Micro-credentials are Here. Are we Ready, or Not? (2019 ICE Exchange)
    • 12 Barriers to Accreditation and How to Break Through Them (2019 ASAE Annual Meeting)
    • Preparing for Reaccreditation: Reminders and Pitfalls (2019 ICE Webinar)
    • Strategies for NCCA Accreditation Success (Preconference Workshop) (2018 ICE Exchange)
    • The Road to Accreditation Readiness: A Case Study (2018 ICE Exchange)
    • Quality Assurance: An Inside Look (ICE Webinar 2018)
    • A Standards Based Approach to Offering Credentialing and Education Programs (ICE Webinar 2018)
    • To Certify or Not: 6 Questions to Guide Strategic Decision Making (2016 ASAE Annual Meeting)
    • The Journey Toward Becoming an NCCA Accredited Program (2015 ICE Exchange)
    • Nuts and Bolts of Building a Policy Manual: An Introduction to Policy Best Practices (2015 ICE Exchange)

      Publications

      • Governing For Success: Establishing a Governance Structure to Support Certification Program Operations (ICE White Paper, August 2020)
      • Policy and Procedure Chapter, ICE Handbook (November 2019)
      • Removing Roadblocks and Clearing the Way for Accreditation Success: Part 2, ICE Credentialing Insights (May 2018)
      • Removing Roadblocks and Clearing the Way for Accreditation Success: Part 1, ICE Credentialing Insights, (November 2017)
      • Making Accreditation Work for You: Accreditation Maintenance as a Quality Assurance Tool, ICE Digest (March 2016)

      Cynthia Allen

      President

      Cynthia co-founded SeaCrest in 2006 with partner, Janice Moore. Utilizing more than 16 years of experience in certification program development and maintenance, accreditation, project management, and marketing/communications, she provides strategic guidance to organizations seeking ways to improve their programs and communicate better with stakeholders. She supports SeaCrest’s overall belief that certification programs, no matter the size or scope, can make a positive impact.

      Cynthia’s focus at SeaCrest is to build relationships with clients, serve as a strategic partner to volunteer and staff leaders, and provide experienced project management. As an active member of the credentialing community, she believes in sharing knowledge and experience to build a stronger and connected credentialing community. Cynthia is a long-time member and volunteer of the Institute for Credentialing Excellence (ICE), currently serves on the Board of Directors of the Certification Network Group (CNG), and has shared her experience through speaking engagements at conferences and webinars hosted by ICE, the American Board of Nursing Specialties (ABNS), and the American Society of Association Executives (ASAE).

      Cynthia studied marketing and communications at Virginia Tech and earned a Master’s degree in journalism at New York University. She is a fierce fan of the Virginia Tech Hokies and enjoys spending time with her husband and two children (also loyal Hokies fans). While she may live inside the DC Beltway, collaboration and teamwork with clients and staff are essential to her working style and to delivering top-notch results.

      Volunteer Service

      • Association for Talent Development, Certification Council (2019 – present)
      • Certification Network Group, Board of Directors (2015 – 2020)
      • ICE Program Committee (2019 – 2020)
      • ICE Fundraising Committee (2019 – 2020)
      • NCCA Main Committee, Standards Revision (2020)
      • ICE Micro-Credentialing Taskforce (2019 – 2020)
      • ICE 1100 Standards Revision Main Committee and Administrative TAG (2018 – 2019)
      • ICE Editorial Committee (2016 – 2017)

        Speaking Engagements

        • Remote Proctoring Key Questions for a Timely and Careful Decision (ICE Webinar 2020)
        • Micro-credentials are Here. Are we Ready, or Not? (2019 ICE Exchange)
        • Knowing When to Say Yes: Is a New Certification Program Right for Your Organization? (2019 ICE Exchange)
        • 12 Barriers to Accreditation and How to Break Through Them (2019 ASAE Annual Meeting)
        • Quality Assurance: An Inside Look (ICE Webinar 2018)
        • Strategies for NCCA Accreditation Success (Preconference Workshop) (2018 ICE Exchange)
        • The Specifics of Exam Specification Reports for the NCCA Standards (2017 ICE Exchange)
        • Leveraging Accreditation as a Marketing Tool (ICE CEO Connect, 2017)
        • To Certify or Not: 6 Questions to Guide Strategic Decision Making (2016 ASAE Annual Meeting)
        • Conducting the Marketing & Communications (MARCOMM) Audit (2015 ICE Exchange)

          Publications

          • Policy and Procedure Chapter, ICE Handbook (November 2019)
          • Removing Roadblocks and Clearing the Way for Accreditation Success: Part 2, ICE Credentialing Insights (May 2018)
          • Implementing a Stackable Strategy: A Discussion with NFWA and ATD (ICE Digest, 2018)
          • Removing Roadblocks and Clearing the Way for Accreditation Success: Part 1, ICE Credentialing Insights, (November 2017)

          Ashley Bardsley

          Senior Director, Accreditation & Credentialing Services
          Ashley has over 15 years of experience in customer service and operations analysis and, most recently, in supporting certifying agencies through project management, accreditation preparation, implementation and management of quality improvement projects, and policy development.

          Prior to joining SeaCrest, Ashley worked for Coach, Inc. as an Operations Business Analyst and then as Senior Business Analyst of Consumer Services. In these roles, she managed projects to facilitate process improvements within the business units, led new process training, developed reporting tools and analysis, and created forecast planning models. Before working for Coach, Ashley worked as a Contracting Supervisor for Jockey, International. At Jockey, Ashley was a liaison between company-owned facilities and domestic and international contractors to ensure supply chain integrity and efficient process flow.

          Ashley holds a BS in Textile and Apparel Management from North Carolina State University and has completed the ICE Credentialing Specialist Certificate program.

          Lucky enough to live in a coastal town, Ashley spends her free time paddle boarding, floating in the ocean with her kids, and boating with family and friends.

          Lisa Seyfried

          Manager, Accreditation and Credentialling Services

          Lisa Seyfried serves as the Manager, Accreditation and Credentialing Services for SeaCrest. In this role, Lisa partners with credentialing organizations to evaluate programs, find areas for improvement, and achieve third-party accreditation. Prior to this role, she was the Quality Manager for the Human Resource Certification Institute (HRCI) where she managed the accreditation of HRCI’s exams, oversaw the quality management system, and implemented process improvements for the certification programs. Lisa has nearly a decade of experience applying both NCCA and ISO 17024 standards, auditing certification programs for compliance, implementing process improvements, and managing quality management systems.

          Lisa earned a Bachelor of Science in Psychology from Jefferson University, and a Master of Arts in Industrial/Organizational Psychology from the Chicago School of Professional Psychology.

          In her free time, Lisa enjoys crocheting and chasing after her two kids.

          Memberships

          ICE
          As a proud member of I.C.E., we stay informed on best practices in developing and administering quality credentialing programs so that we may better serve you.
          ATP Global
          ITCC
          CNAR