Today’s workforce requires varied options to demonstrate expertise and attainment of job-related skills. Gone are the days of the “one certification program fits all” solution. Instead, organizations should consider a broader approach to building a diverse product portfolio that meets the needs of individuals throughout their career from entry level to advanced. Like other strategic decisions, start with the “why.” Why might a collection of credentialing products benefit the organization and the stakeholders it serves? Undoubtedly, the first reason addresses the needs and wants of the changing workforce. Generationally, engagement with a certifying organization varies with more novice members of the workforce seeking new and flexible ways to demonstrate their knowledge and skill. Alternative offerings can complement traditional certifications to better align with today’s workforce.
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