SeaCrest partners with certifying agencies to evaluate the effectiveness of their marketing efforts and develop a comprehensive strategy to improve stakeholder communications.
SeaCrest’s experienced staff will conduct a thorough review of your current marketing program to assess how you communicate the value of the certification program(s) or other credentialing product. The audit will result in a detailed report providing insight into your communications plan and industry from an objective, third party. The audit report provides the foundation for effective strategy development.
Read an article in ICE Digest about how one of our clients, ACRP, utilized this service.
SeaCrest will develop a comprehensive marketing/communications plan that incorporates specific, prioritized recommendations to improve communications to your target audiences. We consider your needs, as well as the needs of each unique audience, to customize action steps that fit your mission, goals and budget.
Market Research & Feasibility Studies
SeaCrest partners with organizations to research the feasibility of a new credentialing product in their industry. Through discussion facilitated by our team, the organization develops the initial framework for the program, identifies potential challenges, and develops a focused effort to gather information and inform decision-making and business plan development.