Credentialing Product Development

Launching a new credentialing product is an important strategic decision. Professional certification programs and assessment-based certificate programs are only two potential assets in an organization’s credentialing portfolio. SeaCrest strategically guides the organization’s leadership through a decision-making process to select the best product for the target audience and purpose of the program.

Leveraging our extensive experience, our team uses a holistic, organized approach to develop the product that includes business planning, project management, marketing and communications strategy development, development of an appropriate governance structure, and assessment development.

Download our tool, To Certify or Not: 6 Questions to Guide Strategic Decision Making.

Download a case study on Building a Certification Program: How an Experienced Partner Impacts Critical Decisions based on our work with the Behavior Intervention Certification Council (BICC).

Shannon Carter | Chief Executive Officer, Competency & Credentialing Institute

SeaCrest’s principals, Cynthia Allen and Janice Moore, have worked in senior positions with the National Organization of Competency Assurance (NOCA) and their accrediting arm the National Commission on Certifying Agencies (NCCA). Cynthia and Janice are experts in the NCCA accreditation process and know how to develop programs that are consistent with those standards. That expertise combined with their experience in association management brings a unique perspective to the certification program development process. In addition to being experts in the field, they are professional, responsive and perform high quality work.