Launching a new credentialing product is an important strategic decision. Professional certification programs and assessment-based certificate programs are only two potential assets in an organization’s credentialing portfolio. SeaCrest strategically guides the organization’s leadership through a decision-making process to select the best product for the target audience and purpose of the program.
Leveraging our extensive experience, our team uses a holistic, organized approach to develop the product that includes business planning, project management, marketing and communications strategy development, development of an appropriate governance structure, and assessment development.
Download our tool, To Certify or Not: 6 Questions to Guide Strategic Decision Making.
Download a case study on Building a Certification Program: How an Experienced Partner Impacts Critical Decisions based on our work with the Behavior Intervention Certification Council (BICC).